The Colorization Trend of Plastic Profile in the Domestic Market

Written by Xu Gaodong and translated by Xin Xue

　　With their superior performance and lower price, plastic doors and windows spread rapidly in the Chinese market and became the most popular products in the domestic architectural decoration market. Currently, however, they can＇t meet the diverse requirements of the architectural decoration market because most of them own a single tone, namely white. With the improved living standards of Chinese people and the growing diversity of architectural styles, people put forward higher requirements for the quality and color of the traditional white plastic doors and windows. The colorization trend of plastic profiles will not only help plastic profiles to step out of the dilema but also enable plastic steel to be in an invincible position in the fierce competition with aluminium extruded sections.

　　The color plastic windows China first introduced applied PVC and PVC co-extruded profiles, but their weathering performance is proved to be not very satisfying. In recent years, with the continual progress of technology, a new generation of color plastic windows sprung up. They are PVC and PMMA co-extruded profiles, color coated profiles, Henselae staining profiles, spraying profiles and ASA profiles etc. Their appearance significantly improved the quality of plastic windows and satisfy the consumers＇ demand. As more and more color profiles are applied in the windows and doors market, the yield and productivity of domestic PVC profiles zoom up. Among them, the growth rate of color profiles is faster than previous years. Accordingly, we can predict that the increasing amplitude of color profiles will be much higher than that of white profiles.

　　With people＇s growing aesthetic sense and continuously improved consuming grade, color co-extruded profiles with special effects will undoubtedly replace the position of ordinary color profiles and gain consumers＇ affection.

　　For the moment, the popular color profiles in the market include matt series, plain modified PMMA, modified ASA series, imitation metal series, imitation wood grain series and Arkema window film etc. They are the major grow point of color profiles in the coming years and the profit-making point of relevant corporates. Presently, these color profiles occupy a pivotal position in the product series of Beijing Rainbow Technology Development Co.Ltd. and other domestic famous agents. And they have become the focus of the color plastic profile market.

　　In recent years, the market share of color profiles has risen greatly with their improved quality and performance. Among them, plain modified PMMA, modified ASA series and other color co-extruded materials have been applied extensively and will gain further development in the future due to their good flow properties, strong flexibility, durable outdoor weatherability, good shock resistance, rich color and stable process.

　　Naturally, other types of color profiles have their own advantages. For example, Matt series co-extruded material is fashionable and high-grade. Besides, it has superior weatherability and good mechanical performance; Imitation metal series co-extruded material has excellent weathering performance and realistic metallic effect. Compared with color aluminium, it＇s more energy-saving, environmental and cost effective. Moreover, its surface temperature is dropped and Vicat temperature is increased. Furthermore, it produces less precipitate as it applied the new anti-precipitation system. In the same production conditions, using this kind of material, the continuous production time can be increased by about 30% since it causes fewer injuries to the mould; While imitation wood grain series co-extruded material has good weathering and physical performance as well as realistic and long-lasting wood grain effects. Its price is more competitive than high-end wood windows. It is because of these superior performances of color profiles that they are popularized quickly in the market and become consumers＇ favourites. Among them, the color window film of Arkema is famous for its excellent weathering properties and good impact properties. Meanwhile, it has excellent color retention, gloss retention, good brightness, low rejection rate and low cost. And it＇s flexible and convenient to be processed. With the vigorous promotion of Beijing Rainbow Technology Development Co.,Ltd., Arkema color window film owns a better market platform and a greater visibility in Chinese market. The popularity of the above color profiles in domestic market proved that only when the plastic profiles develop toward the direction of functionalization, technicalization and high performance-price ratio, can they attract more consumers＇ attention.

　　At present, along with the development of PVC profile color co-extruded materials, there appeared a great number of factories producing color co-extruded materials. Driven by profits, some merchandisers began to sell fake and inferior products. And consumers who value price instead of quality contributed to the spread of these inferior products. Consequently, as a competition factor, price became more and more important in the color co-extruded material market. If this situation continued, extruded material would be at the end of its rope. In such a situation, film material attracts people＇s attention by its nice, elegant and simple feature plus its low price. Therefore, we can predict that film material will own a larger market space than color co-extruded material. In the future, with its further development film material will probably take the place of color co-extruded material and become the new overlord of the color profile market.

　　People＇s consuming awareness is improving rapidly along with the social development. In the future market, the market share of color profile will keep on growing, on the contrary, the living space of ordinary profile will shrink or even completely disappear. Nonetheless, the development of color profiles faces a great challenge due to the fact that color profiles have a vast variety and each of them has different quality and performance. According to the current situation and development trend of the plastic profile market, the analyst pointed out that plastic profile will develop toward the direction of rich colors, multi-function, high technology content, practicability and environmental protection owing to the fact that consumers who value environmental protection and health raised their requirements to the practicability and grade of commodity.

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