Why does Waterborne Wood Coatings Become Popular

Written by Xu Gaodong and translated by Xin Xue

　　In the recent years, with the gradual perfection of the production technology of waterborne wood coatings, its superiorities become more and more prominent and it is more and more favored by consumers. Several days ago, the author visited some furniture stores and found that most of them have placed furniture with waterborne wood paints in the high-end area. The salespersons in the stores explained that most enterprises have taken furniture with waterborne wood paints as the mainstay products and some consumers began to ask the variety of the paint the furniture adopted which showed that they have made waterborne wood coatings as one of the important parameters when choosing furniture. At present, compared with traditional oil paint, waterborne wood coatings attracts more attention from the consumers and its market is much hotter, then why is waterborne wood coatings so popular? The author will unclose the riddle in the following article.

　　It is known to all that wood paints in the present market mainly include solvent wood paints and waterborne wood paints. The main products of solvent wood coatings are alkyd, nitro paint and polyester paint etc. They produce irritating odor when people open cans and use them. Besides, because there are organic solvents in oil paints, its products have some potential danger and will cause harm to people＇s health. Whereas water-based wood coatings takes water as its thinner and doesn＇t contain any organic solvents. It doesn＇t contain benzene, toluene, xylene, formaldehyde, free TDI and toxic heavy metals. Moreover, it＇s harmless to humans＇ body and doesn＇t pollute the environment in that it is non-toxic and stimulus odour-free. Furthermore, it has full film and is translucent, flexible, waterproof, wearable, anti-aging, anti-yellowing, quick drying and easy to use. During operation, the painter won＇t have the symptoms of dizziness, cough and nausea.

　　According to the above comparison, we can see the superiority of waterborne wood coatings. In addition, a survey report also summarized the following superior performance of water-based wood paints. I. Waterborne wood paint is a real green product in that it is non-toxic, odor-free, non-polluting, non-radioactive and incombustible. II. It applys super-water-based paint technology, so it＇s acid&alkali resistant, mildew&moisture-proof and non-yellowing; III. By using crosslinking technique at room temperature, it has strong adhesion, abrasion resistance, good toughness, impact resistance, high gloss, high drying speed and moderate hardness; IV. Waterborne Wood Coatings does not contain carcinogenic substances like free TDI, organic solvents like benzene, or harmful heavy metals such as lead, mercury and chromium; V. It is durable as it has solid film and stable performance; VI. It is widely used since it can be used in a simple way by brushing or spraying; VII. With waterborne wood paints, the operator can brush a larger area (30-40m2/kg). Householders may live in the house at the very day of painting without future worries because it is environmental and healthy. The above seven factors explained why water-based wood coatings attracts consumers＇ attention and becomes popular in the market.

　　In today＇s society, people attach more importance to environment and health than wealth. As people become increasingly concerned about the pollution problems in home decoration, more and more consumers have recognized the importance of home health. Naturally, green home decoration became the mainstream of the market. As far as coating is concerned, waterborne wood coatings with superior performance and high quality inevitably became consumers＇ first choice. However, because of the incomplete market system, a considerable number of counterfeit waterborne wood coatings appeared in the market. Sellers of such bogus products cheat consumers under the banner of "water-based and environmental". Therefore, the author suggests that consumers be careful enough to distinguish between counterfeit and authentic products when choosing waterborne wood coatings.

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